You need straight talk, not another strategy deck.
I've been in the seat. I know what it actually takes to grow a D2C brand — and I'll tell you exactly what I see, even when it's not what you want to hear. I work fast and use AI tools intentionally to get there faster, but the judgment behind every recommendation is human. Mine.
I use AI tools to move faster. I use 20 years of experience to make sure we're moving in the right direction.
WHAT I DO
Strategic leadership. Not hands-on execution.
Your agencies and internal team handle the keys. I make sure they're pointed in the right direction — with clear priorities, honest analysis, and 20 years of hard-won experience behind every recommendation.
Growth Strategy & Direction
Define channel prioritization, budget allocation, and audience strategy. I set the roadmap and make sure your teams are working toward business outcomes — not just hitting their own metrics.
Hiring Strategy & Team Building
Who to hire next, in what order, and what to look for. I've built growth teams from scratch and I'll help you avoid the expensive mistakes most brands make when they're ready to scale.
Performance Insight & Analysis
I translate data into decisions. Where is spend working, where is the funnel breaking, and what do we do next — with clear reasoning, not just a report dump.
90-Day Roadmap & Prioritization
Not everything can be priority one. I'll cut through the noise, tell you what to build, fix, or invest in first — and give you a clear plan with dependencies and milestones, not a wish list.
Forecasting & Planning
CAC/LTV modeling, revenue forecasting, budget scenarios, and board-ready cohort analysis. The models that make your growth plans defensible.
Vendor & Agency Oversight
I'll evaluate your agency's performance honestly, manage partner relationships, and hold external teams accountable to your goals — not their retainer.
WHY CRAFT VELOCITY
A strategist with scars, not just opinions.
There's a difference between someone who has held the budget and someone who has opined on it. I've done the job — and now I help you make better decisions because of it.
What you get
A senior strategist who has done this job, not advised on it
Straight talk about what's working and what isn't
An objective view of your data — no incentive to spin the numbers
AI-assisted speed without losing the human judgment that actually matters
Hiring plans grounded in what the business actually needs
A clear roadmap of what to do, in what order, and why
What I’m not
An agency running your campaigns
A generalist who has never held a budget
A coach who gives frameworks without answers
A bot with a deck — every insight comes from real experience
An advisor who disappears between deck deliveries
ABOUT
I'm Emily Todd, a growth marketing leader with 20+ years of experience building and scaling D2C and healthtech brands. Most recently I led growth at a venture-backed women's health telehealth company, where I built the paid media infrastructure, analytics stack, and agency ecosystem from the ground up. I started Craft Velocity because the best brands don't need another vendor — they need someone who has been in the seat, will tell them the truth, and knows which levers actually move the needle.
Based in Colorado. Currently taking on a select number of clients.
HOW WE ENGAGE
Three ways to work together.
Every engagement starts with a no-commitment discovery call. We scope together, then decide what makes sense.
Growth Audit
$4,500 – $6,000
30 days · flat fee
A structured assessment of your growth strategy, channel mix, measurement approach, and team gaps. Deliverable: a prioritized roadmap of what to fix, build, or stop — with clear reasoning.
Best entry point
Fractional CMO
$8,000 – $12,000/mo
2–3 days/week · min. 3 months
Ongoing strategic leadership. Set direction, analyze performance, oversee agencies, sequence priorities, and build the hiring plan. Embedded senior thinking without the full-time cost.
Most Popular
Strategic Advisory
From $3,500/mo
Advisory retainer
A lighter engagement for brands that have some leadership in place but need an experienced outside voice. Monthly strategy sessions, on-call guidance, and decision support.
Good for established teams